Summary points:

• The Employer value proposition is the foundation of everything we do/ will do in Employer Branding!
  
  
• The EVP is: What we would like people to ASSOCIATE us with as an employer & What we would like them to EXPERIENCE as our employees
  
  
• We also need to make sure our EVP is not: Wishful thinking, a creative campaign, or a description of everything we offer and expect
  
  
• A good EVP is Attractive, True, Credible, Sustainable & Distinct

The Coca-Cola HBC Employer Value Proposition is a crystallization of the thematic elements that should serve as the foundation for your talent attraction communications and employment experience initiatives.

It answers the questions of who we are as an employer and what should we offer to our current and future employees.

It is based on data and input from external talent and current employees in order to ensure its truthfulness and effectiveness.

Coca-Cola HBC EVP has 4 pillars and 1 key enabler.